Custom Labels: Artwork Tips for Curved Surfaces and Small Formats
2025-02-18 · 5 min
Bottles, jars, and tapered tubes distort artwork if panels are not planned with curvature in mind.
Labels on curved containers need artwork mapped to die lines that account for diameter and taper. Flattened proofs that ignore curvature lead to pinched logos.
Choose label stock based on application environment: moisture in showers, oils in kitchens, or outdoor exposure for automotive SKUs.
Roll direction affects automatic applicators. Confirm unwind position with equipment manuals before approving press proofs.
Small-format SKUs require higher minimum type sizes than large shipper panels. Regulatory text may dominate design—plan hierarchy early.
Spot colors can stabilize brand marks on digital label runs with versioning SKUs. Document which elements must remain spot vs CMYK.
Overlaminate films protect against scuffing on high-touch products. Matte laminates show fingerprints differently than gloss; sample both.
Barcode placement needs quiet zones even on clear films backed by frosted containers. Test scans on filled units, not liner sheets alone.
Version control matters when you print flavor or scent variants. Use file naming conventions and color-coded approval PDFs.
- labels
- artwork
- bottles